Cultured Meat & Our Post-Livestock Future: A Technological Forecast

  1. The “Uncanny Valley” of Cultured Meat
  • Overcoming prevailing consumer attitudes surrounding lab-grown meat.
  • Addressing price and production scalability.
  • Locating appropriate growth serum materials.
  • The settling of an ongoing battle between local/national livestock associations defending traditional livestock practices and the leading cultured meat organization and their supporters (like PETA, the Good Food Institute and the ACLU).
  • The looming regulatory decisions to be made by the United States Food and Drug Administration (FDA) and the United States Department of Agriculture (USDA).
  1. A slow, but steady adoption of cultured meat by consumers.
  2. The shrinking of the traditional livestock industry.
  3. The adoption of alternative-meat technologies, like cultured meat, by prominent livestock organizations as a principal aspect of their business.
  1. The “Uncanny Valley” of Cultured Meat
  • Attitudes toward cultured meat are initially unfavorable “because it’s unnatural”, but discussion made it more favorable among participants (Siegrist, Sütterlin, & Hartmann, 2018).
  • Most people in the US are willing to try cultured meat but price, unnaturalness, and taste remain concerns (Wilks & Phillips, 2017).
  • Positive comments about cultured meat are related to animal welfare and sustainability (Laestadius, 2015).
  1. USDA biases in support of traditional agriculture vs. success of the American economy.
  2. The effect of government subsidies and how they might be influenced by a growing concern for climate change. US livestock subsidies in 2017 alone were over $447 million (Environmental Working Group, 2017), which could have a serious impact on cultured meat technology.
  3. Quantitative information about technological limitations and challenges in regard to scalability, nutrition, resources, and the environmental impact of cultured meat.

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Content Designer, UX Writer | Microsoft | Master of Communication in Digital Media

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Elliot Trotter

Elliot Trotter

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Content Designer, UX Writer | Microsoft | Master of Communication in Digital Media